Today, the fashionable expressions in business environments are Digital Marketing and SEO. We hear everywhere that they are the ones who guarantee the success of a company and are the engines of sales. After all, what do these buzzwords mean? SEO, from the English Search Engine Optimization, means “website optimization processes” so that they become more sensitive to searches in search engines, in particular, Google. This means that websites need to be built according to these techniques. They are what allow Digital Marketing gurus to post precise advertisements according to the content sought by Internet users. The consequence of using SEO techniques is better positioning of a website on a search results page.